kingy2309
Member
|
# Posted: 8 May 2009 20:26
Reply
Hi
My first viewing of the film lead me to one immediate conclusion; poverty, and a huge contrast in the 3rd world countries, europe and the USA. It is striking to see that coffee has a massive rise in price once consumers have baught the coffee off of supermarket shelves, however I do not believe this the main focus of the film.
Through out the film, the leading issue of poverty was continously introduced through multiple images : The women hand picking "Poor coffee",the head office scene with the type writer, men crushing coffe to drink it, whilst before each of these scenes, there was a snippet of what the EU and USA do instead; we get machienes to do it for us, even to pack it for us.
So is it really a rising issue, that these people feel the need to express there plee to our wealthy nations? It is not, and this is becuase every issue has to be addressed in some way. One of the high lights of the film for me was the price of a KILO of coffee in ethiopia, and how it juxtaposes with the price of the coffee once it is in consumers hands, in a mug, with either whipped cream or some chocolate sprinkles over it, are we that blind!
I believe that as a nation, we are blind, we buy coffee, and do not see behind the price, the bag, the ingredients, the producer, the lables or the supermarket shelves.
The film expresses issues that a nation like us, are currently blind too, and hopefully with the launch of the film and donas, will be a world wide addressed issue.
I honestly, will never look at coffee in the same way, as I did when I sat in Star bucks the other week.
Elliot
|
